Following the workshop on Stage-Appropriate Positioning, an e-book on Pharmaceutical Positioning by Mike Rea from IDEA Pharma was shared to participants.
If you are interested to get a copy, get in contact with the IDEA Team by clicking on the image link.
REFERENCE SLIDE DECKS
The slide deck covers the different elements that comprise the New Product Planning toolbox. The components described in the deck can be helpful in building a strong business case for a program.
To access the deck, click on the image link.
The deck is meant to be a companion to a video on the same topic: www.biopharma-newproductplanning.com/videos